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In a world where brightly drawn revelations vie for attention, where uploading memories in real time is consent — we long for the essential. We want to feel it. Watch full video
Branding for 27 87
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Campaign for Aeyde
Campaign for Aeyde

Attitudes

Having an attitude is important.
To create identities and new beginning requires to engage with a wide range of perspectives. Having a different perspective than our client is not only important but quite often indispensable.

Possible Futures

This is the bit where we invest a lot in. Not in trying to predict the future but in using new ways of concept and strategy approaches to open up all sorts of possibilities that can be discussed, debated, and used to collectively define a preferable future for our clients.

We deeply believe that by speculating more, and constantly exploring alternatives, we can help set in place today factors that will increase the probability of more desirable futures happening.

Ideas

It is often said that if something is conceptual, it is only an idea, but that is missing the point. It is because it is the idea itself that is important. We need new ideas, always. 

Ideas can not only be ideas but ideals. 

That said, we believe that we should measure reality against ideals, not the other way around.

We build brands & create identities.

Behavior

Ask fast, answer slowly.
Explain fast, discuss slowly.
Let’s stop replacing conceptual ideas with polished visuals.
Prepare slowly, complete fast.
Accept fast, implement fast.
Work to change, at least something.

Minimal versus maximal

The idea to use minimal means to create the maximum effect is widespread in many cultures. The idea to use maximal means to create the maximum effect is equally widespread. There are are many stops between these polarities. Large work is not necessarily maximal and smaller work is not necessarily minimal. 

Spectacle can come in all sizes.

Words

There is a limit to words. The same as there is a limit to images. To write one word, to articulate one thought, means at the same time to exclude another. Yet, we believe that we all should write more.

Branding, Strategy, Creative Direction, Campaign, Consultancy and Brand Voice.

Clients include

27 87, Aeyde, Academy of the Arts Berlin, Adidas, Breuninger, Frankfurter Allgemeine Zeitung, Interview Magazine, Kemmler Kemmler, KKLD, L’Officiel, My Inner Health Club, Nivea, Reebok, Tush Magazine, Vice.
Imprint & Legal Notice
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Code by Matthias Planitzer

Content Liability

The contents of yy.maison were created with great care. However, we cannot accept any liability for the correctness, completeness and topicality of the content. As a service provider within the section of Creative Direction and Strategy, we are responsible for our own content on these pages in accordance with general law in accordance with § 7 (1) of the German Telemedia Act (TMG). According to §§ 8 to 10 TMG, as a service provider, we are not obliged to monitor transmitted or stored third-party information or to research circumstances that indicate illegal activity. Obligations to remove or block the use of information according to general laws remain unaffected. However, liability in this regard is only possible from the point in time at which we become aware of a specific legal violation. As soon as we become aware of such legal violations, we will remove this content immediately.

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